Kajabi was originally an idea by Kenny Reuter, who wanted to start a side-business teaching people how to make toys online. He was not passionate about teaching online but he was passionate to make it easier for people who wanted to share their knowledge online.
The vision was simple. Kajabi founders Kenny Rueter and Travis Rosser knew they wanted to help people monetize their knowledge and premium digital content online. They needed a platform that made it easy for entrepreneurs to do this.
If you’re an online course creator, you have probably heard of Kajabi before. It is one of the most widely used online learning platforms. Kajabi has grown to be the online learning platform it is today since its inception in 2010. It has helped thousands of people escape from jobs that don’t suit them anymore and have enabled them to realize their dreams.
This overview will provide a basic understanding of Kajabi. These include marketing, pricing, online course creation, and much more. With this, you will have a good idea of what you will get should you choose Kajabi as your platform.
General Overview Kajabi Online Chat
- A highly integrated platform featuring a lot of built-in tools
- Intuitive marketing tools that help you promote and sell your products.
- Amazing customer service
- Intuitive course builder and highly customizable themes
- Wistia is used as a video host
- Kajabi pricing is higher than average prices
- Users cannot create custom certificates of completion for students on the platform
- Assessment customization is limited.
For a quick video review on Kajabi, check this video by Self Leadership Global on Youtube:
What is Kajabi?
Kajabi, in a nutshell, is an online course platform that allows its users to take care of their business using only one site. From course creation to marketing and so much more, Kajabi will take care of it for you.
How does Kajabi work?
Kajabi is built to sell. The platform boasts of how easy it is to use. You can start by purchasing a plan. You have three options: Basic, Growth, and Pro. We will discuss them later in this review.
After you’ve selected a plan, you can set up an account and upload your content. Using the lesson editor, you can upload your video lectures and give the lesson description and titles.
You can easily complete assessments by simply typing the questions and selecting the options (if you’ve chosen the multiple-choice option).
Now you can market your products. In Kajabi, you can build pipelines. These mechanisms allow you to achieve high conversion rates by turning prospects into potential students by giving efficient marketing funnels. You can add landing pages, freebies that get leads to enter their email addresses, video marketing, and so on.
Once the prospect is enrolled as a student, payments can be made through the site. All without having to leave Kajabi.
Kajabi is almost an “all-in” platform. I will talk about them in the later sections of the review. But, Kajabi can go head-to-head and over most online course platforms with the features and benefits it offers.
Why should you choose Kajabi:
You want to maximize your investment as an entrepreneur. Kajabi can help you market valuable content. This guide will help you launch your business and keep it growing.
The business is more than just uploading your course content and waiting for students to sign in. It requires you to build out a curriculum, develop assessments or goals for your students, design your course website, and market it to your target audience. You can do the following and more with Kajabi.
- Build a website
- Create course offerings
- Track student progress
- Manage subscriptions/payments
- Run email marketing campaigns
Kajabi’s price is one thing that has been criticized. It is more expensive than other alternatives, but that’s okay. But, take into account that this takes away the hassle of using expensive plug-ins for your business. You also have to figure out how to make the plug-ins seamlessly work together. This is time-consuming, expensive, and requires a lot of effort. All this could be avoided by using one platform.
Platforms that are well-designed consider what their users need and want. These platforms can be used to create sales pages, email your students, or do all kinds of marketing activities.
So, if you’re a professional looking to sell your knowledge, I would say, with Kajabi, you will be in safe hands. It’s a powerful all-in-one solution for creating, marketing, and selling online courses.
Kajabi: A Beginner-Friendly Tool
Not all great teachers are technologically inclined enough to share their knowledge and information online. Even with the willingness of some to learn, the process can be complex and confusing too. That is why the Kajabi creators designed the platform to be accessible and understandable even to those who have a problem with computer work.
The platform utilizes a visual layout that makes it intuitive and super simple to use. Even without learning how to code, you will be able to create an online business in no time with Kajabi through its drag-and-drop editor.
Kajabi is suitable for almost everything, save for a few minor features that developers are still working on. You don’t need to spend too much time trying to find the right extensions or plug-ins. Imagine, one update could cause these plug-ins to disrupt your business processes.
If you want to save yourself the headache, Kajabi already has excellent tools for creating landing pages and sales funnels and converting visitors into customers. This platform allows you to create courses and market them. You can provide coupons for discounts to entice your potential students, follow-up leads, and handle payments without leaving the Kajabi website.
Kajabi’s email marketing and funnel creations are a great fit for me as a busy entrepreneur. It was easy to automate my follow-ups and it is very simple.
Overall, Kajabi fulfills more than other platforms can do with what it offers.
For people who are complete beginners, there could be some doubt on the truthfulness of this “easy-to-use” claim. But they will be pleasantly surprised to find out that it is indeed true.
Kajabi offers a lot of support to its users. First, the Kajabi Assistant Bar provides access to a lot of searchable tutorials. Just head to the top and enter any query. It will show you related tutorials.
Second, under the Kajabi University, you can check out a catalog of tutorials and videos to get you started with creating and developing your business. These topics include creating online courses, marketing on social media, setting up payments, and creating your product pages.
These tutorials are available in video and text formats for your convenience.
The third and most important feature of the onboarding process, is the 28-day Hero Challenge. It is basically a month-long crash program to help you launch your website and make your first sale. The challenge covers all you need to know about the platform, as well as some strategies for successfully marketing your products.
Kajabi offers one of the best customer service in the industry. If you are a member of the Growth or Pro Plan you will have access to live chat support 24 hours a day. With a Basic Plan, customer chat support is available at limited times during the day. Despite this, I would still say that the support team is pretty prompt with responding. I have had no problems so far with their handling of things.
Lastly, there’s a rewards program in Kajabi that is designed to provide incentives for creators who reach their revenue levels and offers some exclusive perks.
If you have got a query that cannot be found in the Kajabi online guides, the next thing you can do is contact customer service. If you have any questions, they can help you.
With the Growth and Pro Plan, you can access the 24/7 Kajabi customer support team live chat.
Although, if you opt for the Basic Plan, the staff will only be available on Mondays to Fridays from 9 am to 7 pm. Although it functions as a ticket system you will receive an answer within one day. They always respond promptly, even with this. I do not have to wait too long for my answers.
If you’re not confident in your computer skills, the more expensive plans can be worth it. The other two Kajabi plans offer around-the-clock access to support, while the Basic Plan does not.
How to use Kajabi:
Creating a Class:
Kajabi’s course creation is quick, easy, and customizable. Once you provide a name for the product, head over to the upper right side of your screen, and you can see “New Product.” There are 3 pre-built product blueprints for various digital products. You also have the option to create a custom listing. Let’s go through them one by one:
- Although it contains less material than the Online Courses, a mini-course is very easy to complete. This can be used to gauge customer interest as well as build your brand’s value.
- Online course
- From short workshops to seminars to lectures about your area of expertise, these are full-blown courses that your students can avail.
- Evergreen Training
- The Evergreen Course allows you to keep your product advertised and constantly making sales. Essentially, after you launch it, it will keep creating passive income for you. Marketing aside, this option allows you to trickle feed your content to your students and keep them interested.
- If you’re an advanced user and want to fully customize your content, this is a good option for you.
You can use Kajabi’s intuitive editor to upload your courses. These can be uploaded from your computer, Dropbox, or Google Drive.
Kajabi supports a wide variety of file types, so you can include videos, audio, pdf, and text documents in your lessons. Wistia provides video hosting for Kajabi, and it is great because you can upload in bulk too.
How to Upload Your Content
Kajabi offers built-in streaming via Wistia as an video host. There will be an icon that you can spot immediately, and it will ask you to upload either a video or an assessment.
As mentioned earlier, you will be able to upload your videos in bulk without worrying about bandwidth. All Pricing Plans at Kajabi include unlimited bandwidth. You can choose to upload from your computer, Dropbox, Google Drive, or by URL links. It will not accept URLs from Youtube and Vimeo. The uploader searches for the file type in URLs.
Once your files have been uploaded, Kajabi can automatically transform these uploads into articles that you can edit later on. This saves you the hassle of going through the posts and uploading videos one by one.
Now, with Wistia as the video host, rest assured that alone makes your subscription worth it. A standalone Wistia subscription can set you back at $99 per month. If you take a look at the cost, with $20 more, you can already get Kajabi’s Basic Plan at $119/year with its features. This is a fantastic deal.
Assessments can be a great tool to measure student engagement and learning. Students can gauge their understanding of the material by seeing how they do with lessons. It can also aid in motivating them to work harder. This feature can be used to receive feedback from students on your products, and for content locking.
It takes less than two minutes. Open the People tab in the Dashboard to create assessments. Choose Assessments and then +New Assessment and finish the prompt to begin customizing.
A nifty feature is that when students do not fully succeed on the assessments, it can be set to automatically send out additional materials to help them.
There are some limitations. First, I have observed that the user cannot include both a video and an assessment under the same category.
It does not support randomizing questions, nor question banks. Although, it does support assessments such as multiple-choice questions and paragraph-style questions.
Your students can also upload files for you to check through its assignment submission feature.
For your lessons, you can upload a poster photo. Having pictures help set the tone of your website and gives your student a visual preview of what you have to offer.
Click on the Pick File button to upload images.
Kajabi is almost an “all-in” platform. This is due to its inability to provide certificates to students who have completed the courses. While Kajabi does allow creators to give out certificates of completion, you cannot make them onsite.
These certificates can only be created using third-party services such as Canva, Google Slides and Accredible.
Personally, I do not mind this for my business, but some would find it a minor hassle.
Another thing, Kajabi does not indicate the amount of time spent studying the courses or any continuing education credit. This can be a huge deal for people who wish to choose eLearning to earn credit. I think that the Kajabi creators should highly consider this.
Even if we call it online students, some do not necessarily stay online for the whole duration of the course. Some students download course materials and complete tasks offline. To make it easier for your students, Kajabi included this feature. This can be found in the Downloads section on the right side of the page.
Your students will be able to download whatever material you place there while they are on that specific lesson.
You can choose to add a description or even a transcript for your videos. Some students prefer to read transcripts rather than watching entire videos when they review.
It is best to add a brief description. This will allow students to understand the content of the lesson and the topics that will be covered in the video.
With eLearning, it would be great for platforms to provide an avenue where students and members can engage with each other and discuss subjects in their course materials, similar to how they would do if they were in a traditional classroom setting. Some have used Facebook groups over the years. To join the group, you will need to be a member of Facebook.
You don’t need to leave Kajabi in order to interact with your students or with each other. Kajabi has a fully integrated feature called the Community. This is one of their student engagement tools.
You can even set your Community behind a paywall for patrons to gain access. This will enable you to address student questions directly and allow students to share their experiences with one another.
Because the Community can be used as a standalone product. You can also buy access to the discussions for those who don’t want to purchase the whole course.
Organizing Your Topics
Forums have a problem with organization. Both the students and the creators may find it difficult to keep track of particular topics. This is what I observed in a lot of Facebook groups. This makes it hard to listen to your audience and understand them.
In Kajabi, the page administrator is allowed to organize and reorganize the feeds. They can organize the posts by topic or pin specific posts to improve viewability.
Overall, the Community feature is one advantage Kajabi has over its competitors. This feature is very beneficial to entrepreneurs who run an online school.
Kajabi allows you to choose how your students will receive your courses. You can either allow them to receive all the classes and resources at once, drip-feed them on a schedule, or lock your content. The last one tends to increase student engagement as there is a requirement to finish the lesson first before accessing the next one.
Dripping Course Content
Instead of giving your students everything at once, drip-feeding your courses can be an option.
You can keep your students coming back to your page to see new content by drip-feeding it. Second, this will prevent them from jumping too far ahead and skipping possibly essential parts of your course.
It is also a useful feature when choosing a type of membership.
Your student must complete a lesson before they can access the next. An assessment can be given at the end of lessons. You can increase their participation and keep track of how they understand the lesson material.
Kajabi is proud to offer the best tools for entrepreneurs to manage their businesses with the course analytics. It creates heatmaps and videos stats. It will give you insights into which parts of your courses are performing well and which need to be improved.
Therefore, it shows you information on your courses, affiliates, students, and sales transactions that can help you optimize your products.
Play rate is a way to see how many people have viewed a particular video. Early on, I mentioned how some students opt to read the transcript of the video and download the course material rather than watching.
The data you receive here is the average percentage of the whole video that your students watched. Since some students prefer to skip some segments of the video, you can get an idea of how well you can keep your students engaged in what you need to say.
Visual Engagement Viewer
With this comes a graphical overlay in your video. I find this quite handy as a visual learner myself. Information presented in text blocks is not the best way to process it. I prefer to have my data presented in graphic form.
The Visual Engagement Viewer presents a report of your students’ engagement in specific points of the video. There is usually a downhill trend in which people stop watching the video at the beginning of the outro.
Now just because your students opened your videos does not mean that they are watching them. It could have been running in the background, while they did something else.
The Viewer Heatmap allows you to see which parts of the viewers are not interesting to your students, and which ones they have viewed repeatedly. This could indicate that the students found these parts interesting or difficult. This meant that they needed to watch the video again to make sure they understood what was going on.
You can trust that Kajabi will provide you with a valuable array of analytic tools to better your content. Your data can be used to create a strategy that will guide your business decisions.
A strong blog can do wonders for promoting your business. Students can get updates and additional information about your products, while new customers are introduced. Having a solid blog boosts traffic for you and generates leads that would transform visitors into potential students.
Admittedly, Kajabi has plenty to improve on in this feature. It is not on the same level as what you would have with something like WordPress. Despite its limitations, Kajabi’s ability to store everything in one place makes up for them.
Basic HTML Know-How
It is unnecessary for you to code to build your website and customize most things in Kajabi; it is still a good idea.
You will need to learn basic programming to personalize your Kajabi blog’s photos. Uploading a photo to a blog post will display it in the recommended size. Kajabi works with HTML. You would have to fiddle with HTML to change some of the dimensions. This isn’t too difficult. You can find many tutorials for basic coding by doing a quick internet search.
Text wrapping is another thing you should be concerned about. You cannot edit the way the text wraps around a picture in the body of your blog unless you deal with the HTML.
Lastly, there is a lack of an image bank in Kajabi. You would have to upload a photo you’ve used previously in another article. Hopefully, Kajabi will focus on these things in their subsequent updates.
Kajabi has many great features. However, I find it frustrating that I can’t pick the tags I want to use in my posts. The tags don’t show up as suggestions, unlike other blogs that allow you to refer to past tags.
When you need to add a tag to a post you’re making, it is a pain having to remember which tag you used or put it on a separate list each time you make a blog post.
These are Kajabi’s most vital support for its users. Kajabi is built to sell. With so many marketing features, your business will be in safe hands. There are automation, pipelines and many other features. In this section, we will discuss a few features.
Kajabi has developed a platform that makes it easy to sell and market. The name itself refers to Kajabi’s goal of transforming the same number of leads to the same number of paying customers. You can have three, fifteen or 100 pipelines depending on which Price Plan you choose.
Kajabi will give you a visual representation of your schematics, and editing is easy and intuitive. You can add videos, images and offers using the drag-and-drop editor. This will help you increase your conversion rates. There are suggestions if you don’t know where to start.
Kajabi offers some blueprints for its pipelines so that you do not need to start from scratch. Your chosen blueprint will guide you through the setup of funnels, including landing pages, email automation, offers, and much more. This template was carefully crafted by Brendon Burchard, one of the world’s leading high-performance coaches.
With the Pipeline Stats feature, you can monitor the progress of your marketing plans and use it to evaluate the areas that are lagging. This feature allows you to see each page and email of the pipeline and data on your earnings per view.
The Growth and Pro Plans are required to access the affiliate program. Now, you and your partners can efficiently market your goods and with the program. You can now give your partners the agreed-upon affiliate commission much easier. A private dashboard will be available to you. In it, you can see statistics of clicks, conversions, and other pertinent data to help you market your business.
Kajabi is your business made easy. Depending on your schedules, you can launch email marketing campaigns quickly. This feature lets you choose the sequence of emails, add multiple emails to the set sequence and upsell additional products. You can also use templates to suit your email purpose. Not a lot of alternatives offer this much freedom.
Suppose a visitor adds something to their cart but has not yet decided to make the purchase final; you can set up Kajabi to send an email to remind them of your offer. This allows you to track sign-ups automatically from your email campaigns. Just relax and see the improvement in your conversion rates.
Of course, if you choose to use other email platforms, you will find that you have many options Kajabi can integrate with.
You can run your business under one platform, and Kajabi’s integrations help make that happen. Currently, Kajabi has 10 native integrations. To name a few, it has ConvertKit, Aweber, MailChimp, and Active Campaign.
How to Price Your Products
There are several factors that you need to consider when pricing your courses – time spent in planning the content and creating it, charging for your expertise, operational costs, and so on.
Kajabi provides a simple way to price your products once you have established the price. Click on the Offers tab to the left and select ‘Add New Offer’.
You can sell them individually or package them as a set. Once you make a new deal, you will receive a prompt to enter the title offers, product, and cost. You will now only be able choose one product. However, there will be many options available for bundles and payment options. You can also choose the currency for your product’s pricing.
You have several options if you’re concerned about people not being financially able to pay for your course.
- One-time Payment
- Multiple Payments
- Recurring Payments
You can also generate coupon codes, bulk coupons codes and special offers to apply to your coupon from this page. Kajabi Online Chat
Kajabi uses Stripe or Paypal to process payments. You can customize your checkout to create flexible payment options and offer custom payment options for students. Kajabi doesn’t charge transaction fees so this comes with the convenience. However, you will have to pay for the costs of its payment methods partners.
One convenient thing about partnering with Paypal is that it makes it easier to pay affiliates their commissions through Paypal Mass Pay with an exported list of all your affiliate sales. Kajabi Online Chat
Refunds are also made more straightforward. Kajabi allows you to do refunds without needing to leave the site.
Kajabi’s pricing may appear to be higher than that of other sites as previously stated. \Most people would probably hesitate to use the platform because of its price.
Kajabi is a never-ending investment. Kajabi is not just a course-building platform. While pricing may be cheaper for other platforms, you may end up paying for three or more different tools for email services, blogs, and sales pipelines. All of these come with your Kajabi subscription. Because of the extensive tool set, prices are greater than those of competitors.However, of all the platforms, Kajabi offers the most value for money. Kajabi Online Chat
All three pricing plans offer unlimited bandwidth, unlimited video hosting via Wistia, and 0% transaction fees. It also has chat support and assessment features.
To check how the plans differ, below is a thorough discussion of each pricing plan.
The lowest-priced plan starts at $149 monthly. You will only have to pay $119 if you are billed annually. Kajabi Online Chat
The basic plan is the most affordable option. However, you are limited to having only 3 products, 1 website, 3 sales pipelines, and around a thousand members. The Kajabi logo branding will remain on all products.
However, landing pages and marketing emails are unlimited. Some of the crucial marketing tools you’d like to use for your business might not be included in the Basic Plan.Despite Kajabi’s superb customer service, you’ll want to keep your questions to office hours. In contrast to the higher plans, who gets access to a live chat with customer care 24/7.
You can subscribe to this tier for $50 extra and get five times the number of courses. The monthly price is $199, but if you pay it annually, it will just be $159.
Fortunately, though, even the basic pricing plan has a lot of features to play with. Most plans have the same basic suite of functions, but they scale according to the pricing plan. For example, the Basic plan only allows for 3 products and 3 pipelines, while the Growth plan allows for 15 products and 15 pipelines. So when you buy a higher-tier plan, you are not paying for new functions but expanding the ones you already have. Kajabi also doesn’t charge a transaction fee for any sales made on the site.
You can build new goods, pipelines, and members at the second level. White-labeling, affiliate marketing, and automation are just a few more reasons to acquire this plan. Kajabi Online Chat
- White-labelling – This allows you to remove the Kajabi branding from your website and completely customize it.
- Affiliate advertising – well-known online sales strategy. Your products will reach a bigger audience thanks to your affiliates. For suggesting your products to their audiences, your affiliates will be paid commissions.
- Automation – As discussed earlier, automation makes it easier for you to follow up with your students. With this, the system automatically sends out the programmed response through a prompt. For example, if a student is lagging on assessments, you can set an automated response of an email with supplemental course materials for them. No need for you to keep track of their progress manually.
As a creator, we are aware that you are not in the business to only make money. You want your products to be of value as well. Business-wise, this is valuable because if people are getting their bang for the buck, they will be more likely to return for more. It is a win-win situation. Kajabi Online Chat
This is the most expensive plan offered by Kajabi. It does, however, have some interesting features. You can sell up to 100 products, manage three websites, and have a maximum of 20,000 members. You can have up to 25 admin users to assist you in regulating the amount of courses you can market. You also get access to customer service 24 hours a day, 7 days a week. Kajabi Online Chat
These features plus all features you would enjoy from both Basic and Growth Plans are included. While there are unlimited landing pages, the advertising emails are limited to two million.
A bonus to getting the Pro Plan is access to the Experts Academy. In it, you will find more information on how to market your brand. Kajabi Online Chat
If you chose Kajabi’s Pro Plan, you could set billing monthly for $399 or yearly for $319. Take note, this is a massive investment that you would need to consider. Most big companies or those with a good amount of courses to sell choose this option. But if you are just starting or your business does not warrant the need for a Pro Plan yet, then I would suggest the other two plans. Just my two cents in. You would still get to enjoy a lot of what Kajabi has to offer on the budget you set. Kajabi Online Chat
Moving to Kajabi
If you’re not new to course creation, you’ve probably utilized various platforms. It’s fantastic that you’re still researching company choices and looking for ways to improve. If you have decided to move to Kajabi, another concern would be how to move all of your data into the platform. Kajabi Online Chat
Not to worry, though. Fortunately, you can simply import your members’ names and email using a .csv file. But, you can only do this 500 members at a time. So it would require you to do multiple importations if needed.
Another thing to keep in mind is that owing to a security issue, your members will need to reset their passwords. This is excellent news for you and your colleagues. Kajabi is concerned about the safety of your company. This means that after the switch is done, other platforms will no longer have access to their information. Kajabi Online Chat
Kajabi is a popular choice for many creators, and it has a lot to offer to your business for the price you choose to pay. It has excellent support, a well-integrated system, and is highly beginner-friendly. Kajabi Online Chat
As stated earlier, Kajabi aims to help you streamline your business process in one site and make it profitable. With its many marketing features, it gives you the edge to push your products to new heights.
Now that you’ve read this review, you have a better understanding of the advantages and disadvantages of using Kajabi. Overall, I believe Kajabi is an excellent tool for managing your business, from conception to marketing.
Frequently Asked Questions: Kajabi Online Chat
What does Kajabi mean?
According to its founders, it is an aboriginal word that means “to take flight.”
Is Kajabi free?
Kajabi does not currently have a free plan. It does, however, offer a 14-day trial period during which you can test out its features.
Is Kajabi worth the money?
This is dependent on your business requirements and how you can make the most of Kajabi’s features. Kajabi is well-known for being user-friendly and for having a number of built-in integrations that help streamline business processes. You also receive excellent support.
Is Kajabi easy to use?
Yes. Kajabi is easy to use. In fact, because of this, thousands of course creators have it as their platform of choice.
Is Kajabi accessible via a mobile app?
Yes. Your students have the convenience of accessing Kajabi via a mobile app. It is available in both iOS and Google Play.
Can you use your domain?
Yes. You may establish a custom domain using Kajabi’s branding with the Basic Plan (yourdomaintitle.kajabi.com). You can choose to remove any traces of Kajabi’s branding and create a website that is purely focused on you with the Growth and Pro Plans.
Does Kajabi have transaction fees?
No. There are no transaction fees, but you can still be subject to pay the standard Stripe merchant processing fee.